One small flutter... Sweeping EffectsView the collection
Through innovative, performance-based design, we create carpet and resilient products that enhance interiors, improve human experiences and increase product life cycle.
As the performance flooring leader, we strive to bring the most innovative flooring designs and solutions to the commercial market.
The Butterfly Effect theory states that a small event, such as a butterfly flapping its wings in one part of the world, can have a significant impact on something seemingly unrelated, halfway across the globe.
Designer, author, and ecological thought leader, William McDonough became fascinated with the butterfly effect, and how a single occurence can change future outcomes. He wondered how design could connect to something larger, and if it could utlimately change the course of our future.
Inspired by the inherent beauty of a butterfly's wing, McDonough created initial design concepts for a flooring product based on the butterfly effect. To ensure the product had a larger, more positive impact on the world, he asked Patcraft to help make his vision a reality.