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An Unintentional Design Inspired by Curious Observation

“As curious observers, our product development team is consistently observing their surroundings to use as inspiration. Our product technician Cory Twilley was supervising the run of a current product when he noticed a unique color shift in the transition between pieces. He brought this sample to our product designer, Ron Powell who was inspired by this unintentional design and determined to develop a bold product to define spaces.

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Finding an Acoustical Solution

“Virginia Patcraft account manager, has won a large project with Virginia Tech by focusing on providing an acoustic solution.”

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Transform Design Workshop 2020 / Stage One

“We held our first event of the three-part Transform Design Workshop series, which included a panel discussion with industry experts including, Shannon Cochran, Patcraft vice president creative + design; Jennifer Edwards, consultant director at WGSN; and Nujhat Jahid-Alam, senior occupancy planner, CBRE Global Workplace (Coca-Cola). ”

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“At 18” x 36”, this collection offers a uniquely sized plank that highlights more of the patterning throughout the visual with metallic accents, which consists of facet shapes inspired by parquet flooring designs.”

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An Inside View of Patcraft Collaboration

“Utilizing the virtual collaborative platform Miro, our team conducted a fully online experience which expanded to include account managers, RVPs, marketing, and the manufacturing team, which all provided entirely new insight into product and innovation needs. ”

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“Our latest carpet collection is inspired by the literal act of working with clay and exploring the textures and patterns that are formed.”

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2020 Associate Recognition

“Recognizing our team members who are continuously innovating how we build our business.”

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Local Reserve

“With desirable acoustical benefits, resistance to scratches and stains, watertight tongue and groove, and incredible resistance to indentation, Local Reserve provides a high performing resilient solution unlike many others. ”

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Our Product Development Process

“Listening to the market is integral to our process, and we view these conversations as a path to spark innovation. This collaborative process guides us as we gather insights about the internal and external forces that shape our creative vision.”

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Curious? What’s Your Type?

“We are all curious observers, seeking ideas at the root to uncover deeper meaning. We explore, listen, question, create and then we do it all again. Each of us is drawn to something a little different that drives our creative process. ”

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